Interviewer: What kinds of things to consider when choosing the right type of event management software system?
DL: It’s important to consider what you’d like to do: what would be the ideal model today if you had a green field site that could do what you wanted, and then look further down the road if you can; five years / two years, how will it be for your business? Then make a list of the key points that you need your solution to fulfill to reach this end goal. Then you can start looking for products and solutions. Get products, and be sure to ignore the glitter and glitter around the products; everyone looks great, everyone wants to demonstrate well, everyone looks fantastic in an hour long presentation because all events management software companies can make great presentations! Look at the business behind it, see how seriously they take their business processes, and see how long they’re willing to spend working with you to understand what you’re doing. If they just want to sell a box of some software and a support and maintenance contract, it’s probably not the business for you if you have a long-term vision of how your event management kochi solution will take. So look for a company that works with you that will be there long term that takes your ideas into consideration. Because you are the person of an event manager who does the job. The software company: they are not doing the same job as you. They create the software. Therefore, a good software adventure software solution company will have your ideas; so listen to what they say in response to your ideas, and then formulate if you think you can work with them for a long time. It’s about relationships.
Interviewer: In the coming years, how do you see the evolution of the event management software industry?
DL: The financial situation has a big impact on the event management market; there is reluctance to leave your desk. If it’s not on your desk, it’s somewhere else and you’re not adding value to the business. That’s why people are reluctant to leave their desks. In WebEx / GoToMeeting / Online online meetings there is a relatively large explosion of this, especially in the United States. UU. And it has gradually begun to reach the UK and Europe. We’re a little more reluctant to do online events – they’re a little ‘weird’ to us, and we’re more used to getting in our cars and getting on the train to physically attend an event. But with the pressure of the economy, online events will become more frequent.
Similarly, social networks such as Facebook and Twitter create a level of personalization. The whole ‘Amazon’ online experience is what people expect. People who visit Amazon and buy a book are told what other books are on the same topic, and it is exactly the same with events. If you book an event, you will be able to see suggestions such as:
- Here is an event that may be relevant to you
- Here are some other events you can see
- Here are other topics related to the event.
- Here is a book on the theme of the event.
- Here’s a DVD that you can buy to get ready
- Here is a hotel near your event
So you can’t look at it in isolation from the event, it’s also all the bits that surround it. People’s perceptions of what they can gain from an online experience are
increasing exponentially, and the software and web industries are competing to stay up to date.
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The focus in the future will also be on integration in back office systems. Many online event systems are not integrated; they are not integrated with CRM solutions and therefore cannot be customized. Personalization is crucial if you are to deliver an online experience that adds customer value, personalization is important. Without it, you just provide an ‘me too’ experience. One delegate can register to participate in a “Yacht Navigation Course” and another goes to a “Competent Crew Course” on a yacht; they are completely different experiences that the two people have, so they have two completely different sets of expectations. One can be a leisure sailor and the other can be a professional. The professional will have a professional experience and the recreational boats will have a leisure experience. Getting it right and pooling the interests of the community and interacting with other systems will be crucial for the next two to three years. It is what separates event companies and event solutions that fuels this economic downturn and when the economy recovers, and those that just stop.