Things are never going to be easier than expected. It is often said that humans have the brain so they can learn from the past, improve the present and prepare for the future.
Such reality of life is indeed an important lesson to consider. However, when the circumstances are not in your favour, your mind gets completed shattered. You are not in the position of overthinking.
Questions come many but with very few answers. This situation is not doubted the challenging one, especially to those having a wedding planning business.
The ongoing global pandemic of Covid-19 has kept everything on hold. Countries to countries, businesses to businesses and societies to societies, everyone is struggling for stability and pleasant days.
Your business was running nicely last year, and many couples said thank you for making their D-Day most memorable of their life.
You have planned everything for 2020 in terms of revenue and new projects. Now, everything seems only a dream.
Still, there is a will; there is a way.
Re-Strategise Your Wedding Planning Business
It is time to re-think your strategy. You must have older clients, but hardly anyone of them is approaching you right now.
For you, it would be better to make new clients and accept new projects. Weddings may not be at their peaks nowadays due to lockdown, but stable days will come soon.
If you are prepared quite early, then you might face fewer challenges as it supposes to be.
- How would you re-plan everything?
- What are the steps that you have to take?
- Where to seek the right guidance?
There is no need to go here and there because we are discussing right here.
4 Recommendations to Re-Arrange Wedding Planning Business
Do you have confusion in your mind how to revive your wedding planning business? Here are the four suggestions that we have brought for your help:
1) Make plans for a shorter duration
Please try to make shorter plans for a small duration and do not think for 5-10 years planning. Currently, the situation is not under your control. Your priority should be enhancing your prevailing circumstances.
First, make a plan to go through quietly in the remaining months of 2020. You know that this year, the world is not facing good times, and every business has the adverse impact of the pandemic.
There is nothing like happen in quick time and do not go for the shortcuts. Wait till this year and accept small wedding offers.
2) Online marketing strategy
Next step to re-think your business strategy is to focus on the online marketing strategy. Things may be useful if you have your business website because many people are sitting inside their home due to lockdown.
These people prefer to apply online for hiring a wedding planner. If your website is running at the top of search engines, they would visit your site and may consider your package.
Use social media platform wisely, or you can hire a digital marketing company for quality content, specialised SEO services, excellent designing and flawless web developing.
3) Offline marketing strategy
If you have sufficient funds into your bank account, then you may also opt for offline marketing. You can post TV ads or radio ads for your products and packages.
Alternatively, you can also opt for print media advertising. There are many wedding magazines published all over the UK. If you target them and give your commercial ads, then you can expect more business.
This strategy may belong to the traditions, but when business is not running on the track, each step becomes more crucial.
One thing that you need to remember is that you do not spend too much on advertising. It is because you may have to purchase new equipment or find out safe wedding destinations around the UK.
4) Arrange funding backup
A crucial step is to arrange sufficient funding to back your business re-planning.
Without sufficient money into your bank account, you cannot proceed further. If you have savings from earned income, then you can use it wisely. On the other hand, you may opt for external funding sources like taking a loan from the marketplace.
Options are available on business loans or personal loans. If you want to go for the more specific lending solution with less complication, then unemployed loans with no guarantor can be an alternative.
You do need to find out a guarantor while signing the loan contract. Besides, you should approach the lender online so that you can do everything from home and getting funds quickly becomes possible.
In the end
Wedding planning business is among the most beneficial professions right now. The current pandemic has halted its progress, but with the right planning and real financial backup, you can arrange necessary funds to revive your venture.
Walk every step carefully and keep patience. Fruitful results will come at your doorstep.