Are you also running an online business on Instagram? Are you also trying to convert instagram traffic into your customers and failing in doing so?
If yes, then you are finally going to know how to track instagram conversions and how to increase them.
In this article, we have shared some important tips to convert traffic. These will help you to not only increase the instagram conversions but also to track them.
Read further and understand the Instagram tips you need to follow.
- Landing page should be created and handled with precision
Landing page is the most important part for any online advertisement. It is important to convert instagram traffic into customers and that happens on the landing page. Now, you can build enough traffic with your ads but conversions are the ultimate goal.
In order to increase instagram conversion rate, create a landing page for your audience. You can link the landing page with your instagram bio, stories and ads. If you already have enough traffic and still the conversion is low, then work on the landing page.
Although, there is no proven method for making conversion but there is always the best that you can try. One of these tips to convert traffic is to create an audience specific landing page.
The landing page should answer the common queries of the audience quickly. To test it, try the 5 seconds challenge to track instagram conversions. Landing pages are generally a distraction from the normal feed posts. So, make sure you have not wasted the time of the audience.
Work on what your audience is going to see in the first 5 seconds and if that answers their questions or not. If yes, then your landing page is going to increase your instagram advertising conversion rate.
- Alignment between the landing page and instagram posts
Have you ever come across an advertisement that shows something else and lands you to a different product? You might have encountered gaming videos which are generally way different than what the game really is. Do not commit the same mistake in order to convert instagram traffic.
There has to be a good alignment between the advertisement and the landing page. Instagram conversions are based on authenticity. The more authentic the content is, the better result it provides. This is one of those tips to convert traffic which are overlooked.
This tip helps you make your audience comfortable. They won’t feel as if they asked for a black colored cold drink and got the orange colored in return. When they find similar themes and color combinations, the best instagram conversions can be expected.
Also, there is a reason for the audience to click on your ad. Keeping the similarities up to the mark, there are chances to convert instagram traffic into customers. So, focus on the color, visuals and videos, and make sure they are well aligned.
For better results, use an app to edit the background, color and fonts. There are many apps to fit your purpose and help you in instagram conversions.
- Keep an eye on your landing page traffic
The advertisements and landing page can surely attract your audience. Some will attract more than other advertisements. Therefore, it is important to keep a close eye on your instagram advertising conversion rate. This will let you know which factors are more effective.
Now, the question of how to track instagram conversions arises. Well, for that you should have to set up a separate dashboard inside Google Analytics. It will help you to keep the track of the traffic, visitors and conversions.
Other than this,, you can also use the WordPress plug-in system to track instagram conversions. It will keep you updated on all the happenings. However, Google Analytics is not an easy to understand trick when it comes to use.
There are many other apps which work as instagram conversion rate calculators. With these apps, you simply have to pin your ad and rest they will handle. You will stay updated with the instagram conversions.
The apps can cost you money as well to track instagram conversions. So, it’s your call to choose which tool you want to use. When you are paying for instagram advertisements, it’s important to keep a check on what you are getting in return. Thus, monitor and analyse your instagram conversion rate in order to utilize your resources well and increase instagram followers.
So, these were the 3 tips to convert traffic and keep a track on conversions. You can use instagram to drive traffic to your sites. However, to make it an effective attempt, try these tips and get your instagram conversions.