Social media has become an integral part of billions of people around the world and the brands and marketers have turned it into a marketplace to drive their growth.
The best part is that brands and marketers have leveraged social media for their success but when it comes to other digital channels like your business website, then the performance and ROI get hugely affected.
The website is the digital storefront of a business that needs to have essential elements and content to attract, engage, and convert customers. So, integrating social media feeds on the website can channelize these benefits to your website.
What Is Social Media Feed?
A Social media feed is a feed of content that has been aggregated from different social media platforms like Instagram, Twitter, Facebook, LinkedIn, YouTube, etc. into a single place that you can embed on your website.
The social media feed is also known as the social media wall social feed wall or social feeds. You can curate social media content using hashtags, handles, profiles, channels, pages, tags, mentions, etc.
To create a social media feed there are many tools that you can leverage and display it on your website. So, here we have mentioned a few ways you can integrate social media feeds into your website.
Ways To Integrate Social Media Feed On Website
1. Taggbox Widget
Taggbox is a UGC platform and is probably the best solution that allows you to embed social media feeds on a website with its social media feed widget for brands.
You can easily collect and curate social media content into a feed from platforms like Instagram, Twitter, Facebook, LinkedIn, and many more using the hashtags, handles, pages, etc.
Then the feed can be integrated with the website without any complexity or hassle. You can integrate the feed with website building platforms like HTML, WordPress, Wix, Weebly, Shopify, etc.
Taggbox also gives you the option to customize your social media feeds with captivating themes, designs, layouts, colors, fonts, styles, and more. Also, you can moderate the content that you want to show and that you want to restrict from your feed.
There are additional features like insightful analytics, real-time automatic content updates, UGC rights management, sponsored posts, custom posts, responsive design, and easy integration.
The best part is that this tool is free to use and does not require any cost to be paid. You also get active customer support and easy integration possibilities.
2. SmashBalloon Widget For WordPress
SmashBalloon is a plugin from WordPress that allows the WordPress website users to easily create and integrate social media feeds on the website along with great functionality.
You can curate content from platforms like YouTube, Facebook, Twitter, Instagram, etc. into a feed or you can even create a feed individually for each platform as well. The challenge is that it can only be integrated with WordPress websites.
The plugin is highly customizable where you can choose from different layouts and post styles along with themes, designs, colors, etc. You can moderate the content to maintain premium quality and intriguing for the website visitors.
Besides that, the social media feed plugin is extremely responsive that can easily align with the different screen sizes and devices to deliver a seamless user experience.
Along with that, the social media feed is crawlable which makes it SEO-friendly leading to helping your website to gain more exposure and traffic from the search engines. Besides, there are many more features to make your website feed more engaging and exciting.
3. Platform-Specific Feeds
These were the third-party options but this option is related to the social media platforms itself. Most of the prime social media platforms provide in-built functionality to embed posts on websites.
For example, if you want to embed posts from Twitter then you can do so by going to your profile and then go to the post that you want to display. Click on the options menu for the post in desktop mode and choose the embed option. This will give you an embed code that you can apply to your website.
Similarly, there are options for platforms like Instagram, Facebook, Twitter, etc. and you can display posts, social sharing buttons, pages, feeds, etc.
The best part about these social media feeds is that it is highly reliable and secure as the social media platforms are providing the service itself. You can customize the layouts and styles for your feed.
Also, you have complete freedom to choose which posts you want to show and which ones you want to hide. These posts are highly responsive and can be easily integrated into websites.
The challenge here is that you would have to embed the posts individually and you cannot integrate all social media posts into one feed. Besides, there are many different features that are available in the above-mentioned options but not in this option.
Social media is a hub of opportunities for the brands and marketers so it is essential to fully leverage these possibilities. Social media feeds will help you take the power of social media to your website.
These were the best options to create and integrate social media feeds on websites and many more possibilities so choose the best tool from the aforementioned options and get started.
Social media feeds on websites will help in building trust, increasing engagement, boost dwell time, drive traffic, and grow conversions and sales leading to website and overall business growth.